Sam Adams Beer Soon Being Triple Distilled Into ‘Cinder Block’ Whiskey

cinder bock beer

Cinder Block To Be Mixed With Boston Lager

Berkshireeagle.com:

Berkshire Mountain Distillers, located on Holm Road in Great Barrington, has teamed with The Boston Beer Co., makers of Samuel Adams beer, for a multi-year project in which the local distiller will turn two of the Boston-based brewer’s beers to produce two new spirits.

Berkshire Mountain is using 12,000 gallons of Sam Adams’ flagship Boston Lager and the small-batch Cinder Bock in a triple distillation process to create an aged whiskey expected to be ready for sale by 2015. The process is expected to yield 500 gallons, or 12,000 bottles, of whiskey.

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A.B. According to this, in two years’ time, I might not feel so bad about someone throwing a Cinder Block at my head. In fact, my friends and I might toss Cinder Blocks back and forth for fun. I know a guy who might actually juggle them one-handed.

But I do wonder one thing: why “Cinder Block?” Does the flavor remind one of that time that the biker claimed he’d put a brick in one’s mouth edgewise? Or is the name a clever ploy to convince consumers to, in fact, throw them around like beanbags at a Phish concert, thereafter bragging about all the Cinder Blocks they tossed back?

Food for thought. Drink, too.

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